What is live streaming?
The video of your event is broadcast simultaneously with its capture, to whoever you want. You choose your audience, without space constraints, and they experience the event live, but from a distance. Live streaming is used for different types of corporate events: a town hall meeting, a symposium, a congress, a workshop, a conference. And why not yours: contact us!
What are the advantages of streaming a physical event?
Beyond the technology – simple communication tool -, the main interest of live streaming your event is to keep in touch with your audience, create a link by establishing a close relationship. The engagement of its community allows in the long term to create the future ambassadors of your brand. During an event broadcast live with the public (hybrid mode: face-to-face and remote), it is essential not to forget the remote users by addressing them directly. Interactivity is the key to a successful live streamed event by using the right tools and especially the right way. The moderator has a key role to play in bridging the gap between the room and your remote audience. Live streaming platforms offer interactive features such as live Q&A, polls and comments, which can increase engagement and participation. Another advantage is that you can expand your target audience for greater reach and ROI. Not everyone can make it to your event. Live streaming allows you to reach a global audience, regardless of location. This means that people who couldn’t attend your event in person can still experience and participate in real time. Branding: Live streaming allows you to give your company or professional association an innovative image with your target audience. Live streaming of your event contributes, if well done, to increase the visibility of your brand and your event. Remote participants who watch the live stream may be more likely to attend future events or become customers. Leverage this content after the fact: You invited and hosted experts in your field to your event. Once broadcast and recorded, capitalize with on-demand webcasting by replaying key messages in different forms and channels. People who missed the live event can watch it later. This can help you reach a wider audience and increase engagement even after the event is over. It is important to think carefully and make live streaming part of your communication strategy. Let’s not forget that there is no substitute for face-to-face interaction to build maximum trust. However, for some hearings and some types of events chosen during the year, streaming can be a good complement to your face-to-face events. The savings on travel, hotel and catering costs are doubled by the benefit for the environment.
What equipment to use to make a video capture?
Give details of the equipment needed for this type of performance and turn the thing in a commercial way to encourage readers to contact you. Live streaming was taken over quite quickly from the beginning by social networks. It was then adapted to mobile uses. And today, you can easily broadcast live content with your smartphone on YouTube or Facebook. It is within everyone’s reach. However, to have a quality image and sound, it is essential to surround yourself with professionals. In the context of a conference, 4 types of equipment are necessary: 1. The camera(s) for the video capture: it is often not necessary to have a TV broadcast camera to capture an event. We will check that the camera has a good CCD sensor, a good Zoom 2. The microphones, the mixing desk and the sound system: Audio is a profession, it can’t be improvised. 3. The recovery of signals projected on the screen: thanks to an HDMI splitter, we recover the signal of the projected slides for an optimal quality, without having to film the screen. 4. The encoding box allowing to broadcast these signals on the Internet: make sure to use recent state of the art equipment for this, allowing to mix different signals upstream, for a professional production.
Klewel, the Swiss company that offers you a tailor-made service!
Live streaming requires excellent preparation and knowledge of networks and the Internet. At Klewel, we are technical experts. Promoting your event so that it reaches the right target audience is not something that can be improvised. We are able to evaluate the streaming web platforms on the market and advise you on the one that fits your needs. To create and broadcast your event online and/or to anticipate the future of your digital event communication, make an appointment! From Geneva to St. Gallen, we are active in all regions of Switzerland. We move in conference venues or directly in your premises in studio mode. We also supervise and coordinate the technical aspects of international projects via our network of partners built up over the last 15 years on all five continents. In conclusion, broadcasting your event live can help you reach a wider audience, increase engagement and increase the number of people in your audience. It is a cost-effective and interactive way to share your event with the world. Consider offering a live stream of your next event to see the benefits for yourself. Klewel can help you capture and broadcast your events online and create post-event content.
